3/22/2023 0 Comments Goldenratio![]() ![]() You’ll find evidence of it all over nature, in the shape of seashells, flower petals, pine cones, seed heads, and spiral galaxies. The Greeks may have come up with the mathematical explanation for why the Golden Spiral exists, but it was around long before they were. It’s created by drawing a continuous arc that moves through each part of the Golden Rectangle, creating a fluid spiral. ![]() The Golden Spiral is closely related to the Golden Ratio. How is this relevant to you and your business? To answer that question, we have to explore the Golden Ratio in another form. Today, you’ll find it on web pages, in photographs, and in the logos of some of the world’s most popular brands. Some say the Golden Ratio is represented in artist Salvador Dali’s The Sacrament of the Last Supper, Michelangelo’s The Creation of Adam, and even Stonehenge. It is the bedrock of many of the ancient structures and paintings we consider to be beautiful. No wonder humans have been using the Golden Ratio ever since. As it turns out, when you apply a ratio of 1 to 1.61 to an image, layout, or composition it will look both natural and balanced. They began to consider this shape and its proportions in the context of design. When the idea of the Golden Ratio first emerged, the Greeks realized it could be used to create a very visually attractive rectangle, which we now call the Golden Rectangle. We know – it’s hard to put into words, so here’s a handy visualization to help you out. To create the Golden Ratio, the subdivisions of your original line must equal 1.618. The longer part (A) divided by the shorter part (B) is equal to the whole length of the line divided by the longer part. To really grasp the concept, though, you have to look at the Golden Ratio like this:ĭivide a line in two parts. Some credit Greek scholars Euclid and Pythagoras with honing it. According to Encyclopedia Brittanica, the mathematical concept of the Golden Ratio originated around 500 B.C. In mathematical terms it’s known as an irrational number, meaning it has an endless series of digits that don’t repeat and can’t be expressed as a simple fraction (much like the famous pi). Also referred to as the Greek letter phi, the Golden Ratio relates to the number 1.61803398875. To understand the Golden Ratio, you should know how - and where - it began. Capitalizing on it when designing marketing materials, logos, and your website can result in more engaging visual assets for your brand. Its historic significance doesn’t mean it’s dated, though in fact, the Golden Ratio can be incredibly valuable to businesses. It forms the foundation for many classic works of art and architecture, from the Great Pyramid of Giza in Egypt to artist Georges Seurat’s Parade de cirque, and you’ll often find it cited in encyclopedias and academic papers. The concept of the Golden Ratio is thousands of years old. For marketers, though, there’s one such reference that matters… We’ve seen it applied to everything from a rare and precious egg, to an age of iconic cinema, to a winning lottery ticket. The word “golden” denotes value, perfection, and success. Then head over to Shutterstock Editor and use the grid and crop tools to achieve gorgeous designs that live up to this powerful design principle. Looking to engage customers with beautiful visuals? Read on to learn about the golden ratio and how it can up the ante on your images. ![]()
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